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Service delivery and public education remain top priorities for JW, reflected in the successful launch of its public-education

campaign — Water Warriors — at Jabulani Mall in Soweto.SA does not have an abundant supply of water and could in fact
be described as a semidesert region with a water shortage. The average rainfall in SA is 397mm, compared with a world
average of 860mm. In addition, there are an increasing number of factors that could create a water crisis, such as climate
change and a growing population. 
 
There is therefore a dire need for communities to realise the importance of conserving water. As it is, many communities
do not have adequate access to water. Due to the urgency of the situation JW has developed a demand-side management
strategy as a direct intervention to tackle the challenge through a number of initiatives that are already in various stages of implementation.
 
An example is Water Warriors, a public education campaign aimed at raising awareness about water conservation. By educating
and engaging the general public on issues of water management JW aims to partner communities to reduce water losses.Through
this public-education campaign JW plans to educate communities about water conservation and the do’s and don’ts of good water management.
 
The public education programme aims to get communities around the city actively committed to the challenge.It will seek to
encourage communities to become the leaders of a movement that will wage war against water wastage, and for residents
of the city to join and do their bit. The initiative will be enhanced by Joburg Water’s collaboration with other stakeholders. 
 
As part of public education campaign a number of show business personalities have been appointed as water warriors
to promote the message. They include: 
 
Sbu — a disc jockey; 
Pro — a musician; 
Lungelo — a musician; 
Nhlanhla — a musician; and
Brickz — a musician. 
 
Their activities will be complemented by the development of educational resource material that will assist JW’s efforts
in the war against water wastage.Through this initiative its hoped that communities will learn the value of water management.
The roll-out of this project began in Soweto with billboards and wall murals, and it will be extended to other areas 
across Johannesburg
 
Source: Business Day

2009/05/26

 
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